7 P's of Service Marketing.

7 P's of Service Marketing:

There are 4 major P's of Marketing Mix when it comes to product which is tangible in nature.
For e.g. car / bike / radio / mobile etc.
But in the case of services which are intangible in nature there more 3 P's added to old tradition 4 P's For e.g. Services like hospitality / teaching etc.

Traditional 4 P's of Marketing mix used in Service :

1. Product / Service: It is the original service or product that we use .
   For E.g. In this case we take hospitality as a service with the help of luxury resorts.
2. Price : The price at which the service will be offered is the second P. This sector of price is very difficult to decide in the case of services. But its easy to decide the price of the Product by the cost of its raw material incurred in the process of final production.
   For e.g. The luxury resort sells its one double room for Rs-5000 + taxes per night.
3. Place: With product the place is referred to fro where the product can be purchased but with services the place is where the customer can visit and enjoy their service. The place chosen for services has to be up to the mark so, people get attracted to it.
   For e.g. The luxury hotels are located at very well known beaches in Goa,India.
4. Promotion: Since a service providing may be simply replicated promotion becomes crucial in differentiating a service providing within the mind of the customer.Hence services need to advertise heavily to stand out from others.
   For e.g. The resorts use P.R / Digital Marketing / Outdoor Advertising / TVC etc.

The Additional 3 P's for Service marketing are:

1. People: People in a service are the main factor of the service. Because they are the labourers or workers who are goin to provide the service to customers.
   For e.g. The service at the resort is very important extended towards the guests.
2. Process: The process of service delivery is crucial since it ensures that the same standard of service is repeatedly delivered to the customers.
3. Physical Evidence: Since services are intangible in nature most service suppliers try to include bound tangible parts into their providing to boost client experience.
   For e.g. The resorts have quite and elite ambience in the restaurants.