Intergrated Marekting Communication Tools.

Integrated Marketing Communication Tools Used For Service Promotions.

The American Association of Advertising Agencies defines IMC as “a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines and combines these disciplines to provide clarity, consistency and maximum communication impact.”

3 Major Tools Of IMC:

The Luxury Resorts use these tools to promote itself.

1. Advertising :- Any paid form of  non-personal communication to by a identified sponsar is called advertising. Advertising is Persuasive in nature.Advertising messages may promote the adoption of goods, services, persons, or ideas. Because the sales message is disseminated through the mass media—as opposed to personal selling—it is viewed as a much cheaper way of reaching consumers. However, its non-personal nature means it lacks the ability to tailor the sales message to the message recipient and, more importantly, actually get the sale. Therefore, advertising effects are best measured in terms of increasing awareness and changing attitudes and opinions, not creating sales.

Few types of Advertising:-

• Out Of Home advertising 
• Radio Advertising 
• T.V advertising 
• Print Advertising 

2. Public Relations :-Public relations is outlined as a management operate that identifies, establishes, and maintains mutualist relationships between a company and also the public upon that its success or failure depends. Whereas advertising may be a unidirectional communication from sender (the marketer) to the receiver (the shopper or the retail trade), Public Relation considers multiple audiences (consumers, employees, suppliers, vendors, etc.) and uses two-way communication to watch feedback and change each its message and also the organization’s actions for max profit. 

3.Direct Marketing :- When a identified sponsor uses direct two way communication with prospects its called direct marketing. this is beneficial instead of advertising because this more targeted. The person can showcase its Direct Number to get in touch which helps in direct marketing.