All About Services.

1. What is a Service ?

• An trade created of firms that primarily earn revenue through providing intangible product and services.
• Service industry is involved  in retail, transport, distribution, food services,hospitality  yet as different service-dominated businesses. Conjointly referred to as service sector, tertiary sector of trade.

      2.What is Service Marketing ?

• Services selling may be a specialised branch of selling. Services selling emerged as a separate field of study within the early Eighties, following the popularity that the distinctive characteristics of services needed completely different ways compared with the selling of physical product.
• Services selling usually refers to each business to shopper (B2C) and business-to-business (B2B) services.